Orby is a payment service for e-commerce that lets online stores accept crypto payments as easily as Apple Pay or Google Pay. Merchants add a “Pay with Orby” button to their site, and customers check out in a couple of taps or by scanning a QR code on their phone. Every transaction is secured, and store owners can track order activity in a clear dashboard. For the project, I created a brand identity that conveys energy, modernity, and innovation, built on a vivid violet and acid-green palette, signature gradients, and a distinctive symbol.